At Spencer’s, we believe in having fun while making a real difference—and nothing shows that better than our Boobies Make Me Smile (BMMS) campaign. Since 2008, BMMS has partnered with nonprofit organizations dedicated to fighting Adolescent and Young Adult (AYA) cancer, focusing on early detection, vital resources, and community building for those between the ages of 15–39. 

And the results? They speak for themselves. Together with our associates and customers, we’ve raised more than $15.1 million—with 100% of those funds going directly to three incredible nonprofits leading the charge in AYA cancer support. 

What makes BMMS so powerful is the community behind it. This year alone, thanks to in-store and online fundraising across our 600+ Spencer’s locations, we raised an amazing $1.4 million dollars. From bracelets and stickers to simple round-up donations at checkout, every dollar played a role. In fact, our average donation is just over $1.50, proving that small actions add up to something huge. 

Why It Matters

AYA stands for Adolescent and Young Adults, ages 15–39. And while they represent a huge group, they remain the most underserved cancer population. Here’s why this fight is so critical: 

  • Every year, 89,500 AYAs are diagnosed with cancer. 
  • AYAs are more likely to face delayed or missed diagnoses compared to other groups. 
  • Later-stage diagnoses often mean higher mortality rates. 
  • Beyond the physical battle, AYAs also face medical bias, discrimination, and immense mental health challenges. 

This is why BMMS exists—to shine a light, raise funds, and ensure that AYAs aren’t fighting alone. 

Who We Support

The BMMS campaign proudly supports three nonprofit organizations making an extraordinary impact:

Young Survival Coalition (YSC) strengthens the community, addresses the unique needs, amplifies the voices and improves the quality of life of young adults affected by breast cancer, locally, nationally and internationally. 

Fxck Cancer’s mission is to fight cancer by raising awareness with an emphasis on early detection. They aim to eliminate late-stage diagnoses and improve outcomes for those affected. Through their Dyin 2 Live Dreams program, they seek to uplift and inspire individuals battling cancer by offering unique experiences that bring hope, strength, and resilience. 

Stupid Cancer is the leader in building the adolescent and young adult (AYA) cancer community, ending isolation, and making cancer suck less. Stupid Cancer offers a lifeline to the adolescent and young adult cancer community by providing age-appropriate resources to help navigate treatment and survivorship on your own terms. 

Learn more and join the fight here.

Written by Mary Elizabeth Sullivan

Published by Missy Stranahan